Pinky Swear by Your Brand - It's the Thing to do!

"What's in a name? That which we call a rose by any other
name would smell just as sweet."

The old famous verse from William Shakespeare speaks volumes to the concept of brand awareness, and while the well-known writer may not have known it then - the man's words are eye-opening when it comes to successful marketing. 

Adding emotion helps customers
fall in love with your brand.

Building a successful brand is about building a desirable concept. The success of your company is not based purely on its name or logo - nor the widespread recognition of either of these - but rather the ability of your customer to connect on an emotional level when coming into contact with your name or logo.

This concept is largely described in the book, "Start With Why: How Great Leaders Inspire Everyone to Take Action," by Simon Sinek. Sinek describes how successful companies develop and - most importantly - stick to the "why" of their company. (Sinek explores this concept in a Ted Talks series from 2009.)

Sinek uses Apple computers as an example. His own words are simply the best way to showcase the difference between using the "why," to sell your company, versus simply trying to sell your product.

A marketing message from Apple not keeping in mind the "why," could be: 

We make great computers. They are beautifully designed, simple to use, and user friendly. Want to buy one?

Sinek continues:

Here’s how Apple actually communicates – Everything we do we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. Want to buy one?

You can almost taste the difference. You feel it in your heart. Maybe it brings tears to your eyes.

As described in Entreprenuer.com, an emotional connection with your customer is key to brand success. Think of the loyalty of Harley Davidson riders, or the way Fedex appeals to its customers with the message that makes life easier, no hassles, more frustrations.

And just you watch this most recent Cheerios commercial and try not to cry. 

If you haven't seen it, a mother and son are enjoying breakfast when he brings up the longevity of the product, and then cutely asks, "So, when we have Cheerios, it's kind of like we're having breakfast with Nana?" >>insert Mom holding back a tear<<

So as you continue to move forward with your company, don't ever forget to stop and smell the roses - turns out, that's your key to success anyway.

Looking for help with your branding strategy? Connect with Clever Dog by e-mailing info@clvrdog.com.

WWhat's in a name? That which we call a rose by any other name would smell as sweet.
Read more at http://www.brainyquote.com/quotes/quotes/w/williamsha125207.html#zPBTpbTvOp0heO6Z.99

What's in a name? That which we call a rose by any other name would smell as sweet.
Read more at http://www.brainyquote.com/quotes/quotes/w/williamsha125207.html#zPBTpbTvOp0heO6Z.99