"Hey, honey, what's the name of that pizza place we ordered from last time?"
"I don't know. Just Google it."
This is a conversation all too common inside households, as Google, other search engines and the internet in general continue to gain traction and popularity; because of this, for many consumers - if you're not online, you just don't exist.
That's why it's startling to read statistics such as this one on Statisticbrain.com: a 2012 survey found 75 percent of businesses still did not have a website. Statistics also show that just being online isn't enough - your presence should be built strategically, using sound search engine optimization and other tactics that will get your page found. Google searches account for 80 percent of searches, according a Forbes.com article, so creating your website with strategies that increase its presence on Google is important.
There's also more than one way to create an online presence, and being available in multiple places will not only increase your audience but it will also have a positive impact on your website's traffic. Enter: social media.
A Facebook user who is following your brand on the platform, may be so inspired by the relationship you've developed using that platform that he or she will click right through to your website. Boom, visitor. Potential business lead. Platforms such as Twitter, Pinterest, LinkedIn and YouTube will have similar effects.
So, what are you waiting for you? Join the world wide web, and create more opportunities for you and your customers to connect.
For more information about web design, contact Ron Wurm at DesignWurm.com.
Looking for help with your social media strategy? Connect with Clever Dog by e-mailing clvrdogmarketing@gmail.com.
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